As a Creative Director living in Seattle Washington, who specializes in UI/UX design and brand experiences for over 15+ years. I've led teams of creatives at some of the largest e-commerce corporations and agencies in the world.
Scroll down to learn more and view samples of my work.
A proven team leader who’s not above getting his hands into the work, I combine right-brained artistry and design expertise with left-brained details and technology to bring complicated digital experiences to life. I constantly put the customer at the center of my designs, and that philosophy has made me successful throughout my career.
The redesigned deals hub went through both research and A/B testing, which resulted in significant improvement across multiple data points. There was a 25%+ lift in both engagement rate and cart add, a 15%+ lift in orders, and all metrics at significance. The results are being attributed to a much shorter page scroll, SEO considerations, simplifing navigation and creating a much easier and simplistic offer structure across the page. This also brought more engagement and relevance to how the users interacted with the content. Additional iterations and enhancements have been added to the roadmap and are being planned out for future releases. The page went live in early September, moving up from an original release of October/November, given the significant lift in metrics.
After Redesign - Video Demo
Before Redesign - Video Demo
T‑Mobile - Samsung S20 5G Launch
The Results
The launch of the Samsung Galaxy S20 product line tied the launches of the first 5G device and T‑Mobile's 5G network. We drove a significant amount of traffic through the feature modals, to get customers to buy into the new phone. The launch of this phone also helped support T‑Mobile's new network message and improved the brand's share of voice in the marketplace. The launch of the new network campaign, along with the launch of this new landing page, gave T‑Mobile a great start towards showing dominance in the 5G space.